The Elements

Brand Consulting

Managing a label or brand can be frustrating. Sometimes you’re just not sure about the next move. STP provides the direction you need through brand consulting that blends traditional tactics with new trends. We take a joint approach to make sure the plan includes your influence and input.
We also provide reports and recaps so that you’re caught up with the recent progress of your company’s success.

With our brand consulting, your company will have a team of strategists dedicated to overseeing a flawless execution from start to finish.

Guerilla Marketing

Creating a buzz can take a lot of effort. STP delivers the complete package by creating your product and identifying the perfect placement for it. With posters, flyers, stickers, t-shirts and promotional products, STP keeps you in front of consumers at all times. We focus on locations such as shopping centers, high schools, colleges, malls, barbershops, beauty salons, restaurants, lounges, nightclubs, sporting events, hotels and clothing stores. Simply put, we’ll go anywhere to find your niche market.

STP street teams are road warriors who define our guerilla marketing strategy by delivering a personal promotional package. Our teams work hard and leave no missed opportunities for exposure. Street teams cover all the venues that your target audience frequents and can take a wrapped vehicle out at your request. Our teams introduce your brand and make a personal contact ensuring them that you have the best product the market has to offer.

Thanks to STP, you will never hear the target audience say, “I have never heard of you.”

Radio & Club Promotions

So you want to get your song played on the radio and in the clubs. By now, you must know it’s not as simple as you thought, right? Radio can be extremely tricky in the beginning stages and requires a strong team.

At STP, we pay close attention to newly penetrated markets and run all aspects of the radio campaign. We book, plan and manage promo tours and appearances. Our nightlife visibility ensures that the most popular clubs in each market will be covered from the entrance to the DJ booth. From radio and TV interviews, to in-store appearances and performances, we handle market visits that result in client satisfaction as well as maximum exposure in any given market.

One of the essential pieces to our radio & club promotions is the DJs. With STP, they can become your allies. We identify radio and club DJs that support your music and consult closely with program directors to get your music added to rotation. We place your freestyles and remixes on mixtapes and record pools. We also work to get your music in primetime radio spots and monitor all spins.

By combining radio and club promotions, STP makes your music a lifestyle.

Creative Design & Development

Finding the right image isn’t easy.  At STP, we know the key to instant recognition is a consistent image that builds your identity.

STP provides design and development for all the creative elements you will ever need. We create the look and feel for your brand that is attractive and appealing to audiences.

STP develops an all-inclusive design scheme for your logo, photo shoots, posters and. We create an interactive website and MySpace page that compel consumers to know more about you. Our production team conceptualizes your video, brings it to life and positions it for airplay. We also specialize in wrapped vehicles – a creative promotional tool that gives you automatic visibility.

Social Media Marketing

If you’re not online, you don’t exist. Well at least that’s what we believe. At STP, we know how to implement viral and online strategies that create a one-on-one interaction with your audience. We develop a social media marketing strategy that makes consumers easy to find you by focusing on increased exposure on various targeted social media outlets and utilizing digital experience to cross promote your brand.

Our viral and online attack includes thousands of chat rooms, blogs, podcasts and message boards that provide prime opportunities for online buzz and high online traffic for your brand. We develop an email subscriber database to be able to contact your audience. From critical alerts to time-sensitive notifications, your subscribers can also receive text message updates from you. Your consumer can even purchase fan merchandise, ringtones and music through an online store and we will make sure they receive it.

Our social media campaigns get the feedback you want.

Product Development & Distribution
Packaging a product can be time-consuming. Getting it out can take even longer. At STP, we know how to efficiently develop and distribute your product. Our relationships leverage our ability to make sure your product gets into the hands of tastemakers. We know how to get your product packaged up and on the shelves.

STP also knows how to get your product uploaded to the internet. With our digital development, we purpose your product to be downloaded from anywhere including iTUNES. We distribute your digital content right into the laptops and iPODs of your audience.